Relocation to Two New Sites with a Tailored SEO Strategy
Business Objectives
1. Improve Local Visibility Online
Ensure Tan’Gun Martial Arts ranks prominently in local search results for martial arts classes in Welling, Eltham and local areas for parents and adult lessons.
2. Drive Website Traffic
Attract and engage new users searching for martial arts classes in the desired locations.
3. Boost Brand Awareness
Position Tan’Gun as the leading martial arts school for individuals and families in Welling and Eltham.
Solution
To meet these objectives, Elena developed a customised initial SEO strategy that focused on addressing the challenges of relocating to two new sites:
• Initial Analysis and website review
• Align website content for the new service areas of Welling and Eltham
• Analysing growth opportunities and ways to differentiate Tan’Gun in the market.
Implementation
Using insights from the initial SEO audit and research phase, Elena executed an SEO plan to strengthen Tan’Gun online presence and support their relocation.
Results
Despite the challenges of relocating to two new service areas, Tan’Gun quickly gained traction online, with notable achievements including:
• Higher Local Rankings: Tan’Gun website began ranking prominently for martial arts in Welling and Eltham.
• Increased Website Visits: Traffic from users in the new locations saw a marked increase, reflecting the success of the localised SEO strategy.
• Enhanced Brand Presence: Tan’Gun successfully established itself as a trusted and professional martial arts school in its new locations.
• New Students: For each class the number of sign-ups increased for every age range and adults
By developing a tailored SEO strategy to support Tan’Gun relocation, Elena ensured the business not only maintained its online visibility but also positioned itself for long-term growth in its new service areas.
